For your marketing to work, you need your prospective clients to know that you are ready, willing and able to service their needs. The challenge here, is that many small business owners only demonstrate 2 out of those 3 requirements. Here’s what I see time and again with small business marketing:
If you want to earn the attention of your marketplace, you need to give them something important to focus on. Here’s the thing. They will only focus on what’s important to them, not what’s important to you.
Yesterday I had the opportunity of meeting with Stan Nakano who is the District Director of the Small Business Administration. We spent most of the time talking about the stimulus package, at least the portion that the SBA is receiving. Nationwide the SBA is receiving $730 million dollars to help businesses grow and expand. It will be used as follows: $375 million will be used to offset fees for borrowers and lenders to make loans for expansion more affordable. On 504 loans (this is the loan for buildings, etc), the 1-1/2% origination fee will be waived. For the first time, […]