May 8, 2013

Are you ready, willing and able? Then show me!

For your marketing to work, you need your prospective clients to know that you are ready, willing and able to service their needs.  The challenge here, is that many small business owners only demonstrate 2 out of those 3 requirements. Here’s what I see time and again with small business marketing:
May 1, 2013

How to get your prospective client’s attention

If you want to earn the attention of your marketplace, you need to give them something important to focus on.  Here’s the thing.  They will only focus on what’s important to them, not what’s important to you.
May 1, 2013

How to get your prospective client’s attention

If you want to earn the attention of your marketplace, you need to give them something important to focus on.  Here’s the thing.  They will only focus on what’s important to them, not what’s important to you.
April 3, 2013

Successful Social Media Business Building Tips:

????????????????????????????????????   What message did you deliver to your prospects and clients with your last message via: Email Blog Text Message Email Blast Tweet  FaceBook Posting ???????????????????????????????????? You only have one chance to make a fantastic 1st Impression…how is yours???
January 8, 2013

It`s your business; so it’s your choice

IS YOUR BUSINESS MAKING THE PROGRESS YOU WANT??? If not you might want to consider this: If the engine in your car stops working on the highway today, will you push your car everywhere you want to go?  NO! You need to fix your car’s engine. If your business is not generating the inquiries and business you need, the solution is not to push more ineffective marketing onto people. You need to fix your marketing engine! Most small businesses owners I meet are marketing by doing the wrong things very poorly.
November 2, 2012

3 Mistakes To Avoid In Internet Marketing

When it comes to internet marketing, there are things that you simply need to avoid so that you will not waste your time. Unfortunately, these are very common mistakes and if you are able to avoid these, you will be able to have an edge on your competition. If you are serious about being a successful internet marketer, then you need to focus on these mistakes and to remember to avoid them.
June 2, 2012

5 Top Traffic Generation Tips You Can Use Today

Facebook With over 800 million users, there is no reason why you would not use Facebook as a way to gain more traffic. People are constantly on the Facebook and if you are able to make your presence known on Facebook, you will be able to drive a lot of traffic. Though it may seem like there is too many people on the website, it is actually a good thing for people who are trying to generate traffic. Twitter Though this may not be as big as Facebook, this is a great way to get more traffic. With the ReTweet […]
March 9, 2012

How To Get More Twitter Followers

Most internet marketers know just how important social networks are but it seems like most of them tend to overlook the importance of Twitter. A lot of people have been focused on Facebook and Twitter tends to be looked at as a lesser version of the website. However, if you are serious about taking your marketing strategies to a higher level, then it is a good idea to learn how to get more Twitter followers. Twitter is all about being able to send a short message to all of your followers and so it is a good idea to try […]
October 13, 2009

Make Your Brochure Or Flyer Effective!

Because of poor design most brochures and flyers get thrown away!  It is better not to have something that people just throw away because they are unimpressed. If your going to produce a flyer or brochure, make it worth the effort.
October 7, 2009

Do You Need Printed Materials

Many times I have told a person to go to my website to learn more about my services, only to have them tell me that they would prefer a brochure or other information he can look at at his leisure! You might have a website that contains all the information about your company and product that you feel you need.  You might also have digital information you can send potential customers via email.  But there are many times you will need printed information for a prospect. If you do not have this information ready to hand to him, you may not get […]
October 2, 2009

A Quality Business Card Is Essential!

For a small or home-based business, a business card is far more than a piece of paper with your name and contact information on it.  It should be thought of as one of your most important marketing tools! It can be:  A mini billboard A brochure An advertisement or even an order form! When well designed and well printed, your card makes an impression, establishes your credibility, and lets you stand out in the memory of those you meet for future business or referrals. On the other hand, when designed poorly or printed poorly, it is sent to a pile […]
October 1, 2009

Turn Your Business Card Into A Mini-Billboard

A highly effective business card draws a second glance.  Then the person receiving it will give you a second look as well.  That person may comment on the card itself, but more likely will simply be a little more interested in finding out about your business.  You have risen in his or her esteem.  The effective card says, “This is a person to listen to.”