For your marketing to work, you need your prospective clients to know that you are ready, willing and able to service their needs. The challenge here, is that many small business owners only demonstrate 2 out of those 3 requirements. Here’s what I see time and again with small business marketing:
If you want to earn the attention of your marketplace, you need to give them something important to focus on. Here’s the thing. They will only focus on what’s important to them, not what’s important to you.
IS YOUR BUSINESS MAKING THE PROGRESS YOU WANT??? If not you might want to consider this: If the engine in your car stops working on the highway today, will you push your car everywhere you want to go? NO! You need to fix your car’s engine. If your business is not generating the inquiries and business you need, the solution is not to push more ineffective marketing onto people. You need to fix your marketing engine! Most small businesses owners I meet are marketing by doing the wrong things very poorly.
The biggest mistake we see website owners make is in the utilization of “free services” to host your blog. These services are offered by many blog software companies as a lost-leader to gain your information and to sell you services! The best way to get the full benefit of your blog is to include the blog on your own website, under your own domain name!!!
Understanding SEO basics is vital to ensure that you know how the search engines like Google and Yahoo Search work. When you know how they work, you’ll be able to get your websites, web 2.0 webpages, and all sorts of articles online ranking high on Google. One of the first things you need to know is that Google ranks websites based on what they scan through whenever they visit a site.
The benefits of overhauling your business website are more than just cosmetic. Making changes to your site’s design, structure, and copywriting can help to improve your bottom line. Here are some of the main benefits of working with your webmaster on a website redesign.
When it comes to internet marketing, there are things that you simply need to avoid so that you will not waste your time. Unfortunately, these are very common mistakes and if you are able to avoid these, you will be able to have an edge on your competition. If you are serious about being a successful internet marketer, then you need to focus on these mistakes and to remember to avoid them.
Share On Your Facebook Wall As simple as this may sound, this is something that will certainly get instant traffic to your site. Though it may not be a lot, it is certainly a good start. Twitter Contest If you are able to start a contest on Twitter, this will definitely get some attention towards your website with ReTweets. YouTube Video Post videos and have them link back to your site. This will add more sources of traffic and will also be a platform for viral video marketing. Viral Video Marketing If you are able to think of a unique […]
Facebook With over 800 million users, there is no reason why you would not use Facebook as a way to gain more traffic. People are constantly on the Facebook and if you are able to make your presence known on Facebook, you will be able to drive a lot of traffic. Though it may seem like there is too many people on the website, it is actually a good thing for people who are trying to generate traffic. Twitter Though this may not be as big as Facebook, this is a great way to get more traffic. With the ReTweet […]
Let me share with you the six methods that have been highly successful for me. First, let me explain. This is a good question but one that is hard to answer. There is no answer that fits all businesses in all situations! First of all, I am assuming that by “Free Advertising” you mean free of cost in money. As I mentioned in a previous blog, free or low cost marketing or advertising usually have a high cost in time and other resources. There is a trade off! There are many variables that could change what marketing methods you use. […]
I have found a blog to be much easier than a newsletter or any other way to keep customers informed. To me a newsletter is so formal and so time consuming that I really have to force myself to sit dowm and write one. And with a newsletter, one paragraph is never enough! But with a blog, in five minutes or less I can whip out a paragraph or two and it is done. As soon as I click “Publish” all my customers can see it at any time. Hopefully customers come back often enough they will see it. Of […]
Just as a follow up on Friday’s blog…. One of the big benefits I have found for having a blog is the new content added to your website on a regular basis. If your blog is on another site (i.e. WordPress, etc), there will be no new content added to your site. Because my blog is on my website (www.GlobalMarketingPlus.com/blog) Google visits my website more often because it sees new content added on a regular basis!