For your marketing to work, you need your prospective clients to know that you are ready, willing and able to service their needs. The challenge here, is that many small business owners only demonstrate 2 out of those 3 requirements. Here’s what I see time and again with small business marketing:
If you want to earn the attention of your marketplace, you need to give them something important to focus on. Here’s the thing. They will only focus on what’s important to them, not what’s important to you.
The most successful businesses are highly specialized. They have a product or service that serves a particular market segment or niche that no one else is serving very well or is not provided at all. The have also done their market research and know that the niche market is large enough to provide them with enough sales. Years ago I learned this in the printing industry. I had a compnay called Gold Leaf Printing. My competition was every other printer in the valley, an some outside the valley! So I found a niche. In fact, I found several niches! I […]
Our low prices and great service will insure that you get the best value for your dollar. We have several wholesale suppliers that offer a large range of computer hardware and software. We make upgrading and purchasing a snap with installation available. We also have the new Android Tablet! (With or without the optional keyboard that makes it work like a laptop)
If you don’t have a product or service, you have no business. How you produce your product or deliver your service will determine the succes of your business. How is your product or service different and better than your competition? what do you do that makes your product or service better? Today we will work on the production column of your business hats form. All other columns on your form exist because of this column. List all the tasks you personally perform each week dealing with production. Include anything about manufacturing your product or producing your service. Include shipping, travel time … […]
Today I am going to take a break from my daily tasks! Today is my day of rest! So this morning as I sat in my pajamas (My church didn’t start until 1:00pm) why did my wife tell me to get dressed and go shovel the 4 inches of snow from last night? Her answer was her usual when I try to be lazy… There is no rest for the wicked! So now I am home from church and the driveway is all shoveled and I am back in comfortable cloths….. I am taking my rest!
It has been a busy year and I have not added to the blog! As I wrap presents on Christmas Eve, I thought I would write a short post and tell all that my goal for next year is to be back bringing you tips and tricks for marketing your business! So watch here after the first of the year and ask me your questions. I want to help you succeed!
Today I watched a commercial for Home Depot on TV that depicts a small hair cutting business. Across the street a large hair cutting chain opens for business. The chain offers haircuts for $6.00 which the small business owner cannot compete with. The small business owner could try to compete on the chains level by buying advertising and try to our advertise the large chain. The problem with this would be that the chain has much deeper pockets than the small business owner. The small business owner should know that he could never compete with dollar for dollar advertising! He buys some […]