The benefits of overhauling your business website are more than just cosmetic. Making changes to your site’s design, structure, and copywriting can help to improve your bottom line.
Here are some of the main benefits of working with your webmaster on a website redesign.
- Increased Client Return Rate
To make you website more effective, you need to have a reason to bring people back again and again. If your visitor comes to your website and there are no changes since the last time they came, they will leave and see no reason to return. However, if you regularly provide new and important content, they will want to come back time and again to make sure they do not miss anything important. The easiest way to accomplish making updates often is with a blog.Once you are adding content on a regular basis, you need to think about changing your overall look of your website to keep it interesting. In our focus group last month, we learned that the on average, people would like a new, fresh look at least every 6 months to a year. If the look isn’t changed in that time, people will stop coming back to your website!
- Increased Conversion Rates
The purpose of a business website is to encourage visitors to take an action, such as calling you, sharing their information, or making a purchase. Many business websites unintentionally bury the most important information, like a contact channel or call-to-action, in hard-to-find places. An expert web design firm can ensure that it is as simple as possible for visitors to find important information and take a desired action. This can improve your lead generation, foot traffic, and sales!
- Better Branding
Poorly designed websites don’t just drive away potential customers; they also make your business look unprofessional. Just as you would take care to design a logo that matches your company’s personality, you should take steps to coordinate your website design with other branding and marketing initiatives. Coherent design across your website, logo, and signage conveys professionalism and attention to detail.
- Improved SEO
Search engine optimization (SEO) is a web design strategy to help your business show up in results on Google and other search engines. Working with a web design firm, your business can come up with a list of keywords that relate back your services and location—for example “Cosmetic Dentistry in Tucson.” A successful website design will incorporate keywords in the copywriting and site structure. This kind of site design helps to capture more customers searching for your business online, and drives those customers to your site.Google and other search engines also like to see changes to your website often! If you have not made significant changes to one or more pages during the past 30 days, you are more than likely moving DOWN in the ranking in the search engines!