How Many Referrals Do You Receive?

The creative professional should be able to get 80% or more of his new business from referrals, follow-ups, or add-on business from existing clients.

Once you reach this goal, you have a self-sustaining business, which is the goal of all people who start a business.  All of your efforts, whether networking, promotions, advertising, or other efforts, should be focused toward ultimately attaining the goal of becoming self-sustaining.

According to a recent survey, many businesses relied heavily on word-of-mouth referrals from business associates in purchasing business services. 

• 44% chose a lawyer by word of mouth. 
• 45% chose an accountant by word of mouth. 
• 45% chose an advertising agency by word of mouth. 
• 42% chose a business consultant by word of mouth. 
• 42% a marketing firm

So how do you develop referrals?  Find out tomorrow.

 Have a profitable day!