Tell People How You Will Solve Their Problems

Most successful brochures and other marketing materials we have created begins by hitting a potential sore spot with the prospect.

One of the main reasons an individual chooses to take action is that he is facing some sort of problem that what you are offering can solve.

Businesses that solve problems succeed!  Businesses that don’t know what the problems are won’t get business.

So find your prospects problem and then solve it!