Your 2011 Business Goals

What goals have you set for your business for the coming year?  You do have goals, don’t you?

Are your goals concise and measurable?  Are they written down or just in your head? Can you tell when you reach them?

Recently I had the opportunity to listen to several business owners relate the goals they have for their business.

Here are some examples:

• Increase Market share
• More referrals
• Be more involved
• Get more customers

 If I just want more referrals, and I had 100 last year, then when I reach 101 I have reached my goal.  Is that enough?  It is only 1% increase in business!  I can say almost the same thing in all the above goals.

Now look at some other examples I heard:

• 10 deals a month
• 10 sales a week
• 2 new accounts a week
• Get my MBA degree

Now, those guys with those goals will know when they meet their goals.

Make sure your goals are concise enough that you know when you meet your goals or how much more you have to do.