Blog to keep customers informed

I have found a blog to be much easier than a newsletter or any other way to keep customers informed.  To me a newsletter is so formal and so time consuming that I really have to force myself to sit dowm and write one. 

And with a newsletter, one paragraph is never enough!

But with a blog, in five minutes or less I can whip out a paragraph or two and it is done.  As soon as I click “Publish” all my customers can see it at any time. 

Hopefully customers come back often enough they will see it. 

Of course that is wishful thinking… so I use Global Marketing Plus’s email program and write a short paragraph announcing I have added some information to my blog with a link taking them directly to the blog.  Once I hit send, everyone gets the email.

So why don’t I just send the email with the information in the blog and forget about a blog?  What I am doing just double work for someone as lazy about it as me, right?

NO!  You are forgetting about all the other benefits of a blog to your website and how Google and other search engines see your site!  If push comes to shove, write the blog and forget the email! 

But since doing both is so simple, why not do both?

More blogging tomorrow!