Boost Your Referrals

Want more referrals from friends, associates and clients?  Here are a few things you should do!

• Build your own mailing list of all past and present clients and other referral sources.  Be sure to include anyone who have showed interest in the past.
• Send a mailing to everyone on your list monthly or at least quarterly.  (Some suggest 2 times a month).  Include a newsletter, copies of news clippings or articles, announcements of speeches or other appearances you will be making, information on new products or services, and special offers.
• Keep your list up to date!  Be sure to purge outdated names regularly.  This is especially true if you send emails to your list.  Some feel that it doesn’t cost anything to email a list so why remove old names.  The reason is you do not want to get in trouble from people complaining about spam!
• Be positive and enthusiastic about your business.  It is contagious and will generate business.  People like to do business with others who make them feel confident, positive, and optimistic.
• Build a glowing reputation.  Be prompt, reliable, ethical, polite, and competent.  Never accept work you are not qualified to do.  If you are the least unsure if you can do the job perfectly, refer it to someone else.
• Always send a thank-you note immediately to everyone who provides you with a referral. 

If you follow these tips, your referrals will increase!