Most people will admit that they will often go towards companies that have more fans because they feel like it is a great way to determine if they are a trusted brand or company.
This is a strategy that has helped other companies that are trying to get more fans. These contests will help you stay connected with your fans and to create a relationship that will help build your online presence.
You can give away little items like t-shirts or you can even give people discounts. The only thing that they will need to do is share your Facebook page and to tag a photo to your fan page. This causes their friends and family to see your page and thus gaining more fans.
Use Other Sites
Do not just focus on Facebook as this is not the best strategy for internet marketing. You will need to go over to websites like Twitter as a different source of traffic. You will then need to post about your Facebook page and have people join you on Facebook as well. Most people are members on both social networks and so it is a good idea to target them on both sides.
These are just simple ways to get more Facebook fans and to really increase your overall presence on the internet. Do these two things and you will start to see a big increase of fans on Facebook.