Making Word-Of-Mouth Work For You

If the people you meet can’t remember your company name when they need to call you or refer you, if you don’t have any printed materials to follow up with, if the printed materials you have got are amateurish, or slipshod, if you don’t have a website or that website looks amateurish … or worse, all of your word-of-mouth efforts go down the drain!

On the other hand, if when someone needs to reach you, your company name pops quickly to mind, and if that person has your professional looking card, brochure, or other follow-up materials and they can find your website and all the above speaks well for you, your word-of-mouth efforts will be magnified and will multiply.