Strategy #7. Naming Your Images for SEO Success

Even though search engines can’t read words inside graphics, they do use the name of the file and other contextual information to increase your rankings. One of the biggest missed opportunities is not naming images with search engine optimization in mind.

I can’t tell you how many times I see a site that has the logo named: logo.jpg

While that’s sufficient to display the logo in a browser, it’s much better to name the logo with descriptive keywords, such as: global-marketing-plus-logo.jpg (notice I seperated the words with an “-“.  This lets search engines read the words.  If I named the logo as: globalmarketingpluslogo.jpg, that is not a word and search engines will not recoginize it as a word).

If you want to further increase the relevancy, you can create a folder (also with keywords) that can help you increase keyword density on a page.

For example, placing an image in a directory like this will give you more relevancy than in a more non-descriptive folder:
/search-engine-optimization-services/seo-services-header-logo.jpg

Yes, it takes a little bit more time and effort for someone to type out a longer image name and keep it organized into different folders on your website.

But our research has found that increasing the relevant keywords in your images is a sure fire way to increase your search engine rankings.

Let me know if you need help with website development or email marketing.

Ron