What Makes An Effective Brochure?

The most effective brochures and flyers are designed to obtain one of these actions:

1. an order
2. a request for more information
3. a call for an appointment
4. make the prospect receptive for a future contact

A brochure should have only one of these purposes as it’s reason for existence.  If you do not make a choice as to which response you want and keep that goal firmly in mind as you prepare your material, you are simply wasting your money.