Autoresponders are one of the top promotional tools available online today. They are also known as mailbots, automatic email and email on demand. (Remember the very popular fax on demand?) Autoresponders are designed to automatically respond to any email message sent to it with an automatic response. Why are they so popular? Some reasons are: · Autoresponders have a vast variety of uses. · Autoresponders eliminates the need to manually answer every response, saving hours of your valuable time. · Autoresponders make your information available to your prospective customer 24 hours a day, 7 days a week. It is very […]

Good relationships, with customers, technical support staff and ISPs are the cornerstones of a successful email marketing strategy. David Hughes, director online marketing at Tank Group, said that abiding by best practice guidelines when using email marketing was a key part of building a strong relationship with consumers. Claiming that brands should aim for “way above the legal minimum standards”, he said that “gaining a consumer’s permission to email, does not mean you can exploit them, customers need to be wooed.” Lorraine Petit de Mange, European head of CRM, at Opodo discussed the “how much is too much” debate surrounding […]