The most successful businesses are highly specialized. They have a product or service that serves a particular market segment or niche that no one else is serving very well or is not provided at all. The have also done their market research and know that the niche market is large enough to provide them with enough sales. Years ago I learned this in the printing industry. I had a compnay called Gold Leaf Printing. My competition was every other printer in the valley, an some outside the valley! So I found a niche. In fact, I found several niches! I […]