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May 19, 2008
Did you know that effective email campaigns deliver sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs? (According to Shop.org’s “State of Retailing Online 2007” – September 2007).
May 9, 2008
Tip #6 is about the often neglected subject line. According to Jupiter Research, 35% of email users open messages because of what’s contained in the subject line. After the From line, the subject line is the second most important part of an effective email. If you forget to include a subject line, your message is much more likely to go into a junk mail folder, or just not be opened. Email marketing professionals live and die by subject lines. A good subject line will sum up what the message is all about, but still entice someone to open the message, […]
May 5, 2008
On May 1st, I was invited by Bonnie Whitlock to attend a musical called “Wizard of Odd” at Deseret Star Theater in Murray, Utah. What a fun night! We laughed until our sides hurt! This was the first time I had the opportunity to attend a play at Deseret Star and was very surprised at the professional way the actors entertained. I would suggest that anyone go! What also amazed me was the way they took a very famous movie and applied local flavor to it to appeal to the audience. By using local names and places, it drew the […]
May 2, 2008
Recently Kris and I had the opportunity to attend a concert at the Hawaiian Cultural Center in Midvale, Utah. Wow! talk about fantastic. It was like attending a family reunion. Everyone was happy and most dressed as if we were in Hawaii attending this function! The main event was a “slack guitarist” from Hawaii that played the most fantastic music and kept us entertained for over an hour! Several local people were on the program, including some fantastic hula dancers! When it was over and we stepped outside to go to the car, I was disappointed to see we were […]
May 2, 2008
The single most important part of an email message is the From line. If the person you’re sending to doesn’t recognize your name, your message will be at best skipped over. At worst, it will be simply deleted without opening. Most email programs show a friendly display name instead of the plain email address. The From line of your email (friendly display name) should have your full name and organization in it. For example, when I send out an email, my from line reads: Ron Coleman– Global Marketing Plus. When someone receives an email from me, it’s pretty clear which […]
April 15, 2008
This week’s effective email strategy will certainly increases the amount of email that you send out. But it can also be extremely effective. With the huge volume of spam, it’s tough to know if your message got through. Right now, four out of every five emails sent over the Internet today is spam. With so much junk, it’s easy for your message to get lost, trapped in a junk mail filter, or simply piled up in someone’s ever-expanding inbox.So you start to worry when you haven’t heard back from someone that you emailed a couple of days ago. Hmmmm, you […]
February 16, 2008
A: Over 70% of online users search for products to purchase online. (Even those looking for local goods and services). The more visible your small business is online, the greater your chance for sales. SEM and SEO campaigns can be targeted only to your local area and may be more cost-effective and farther-reaching than traditional local advertising. You can also easily track results, something that can be difficult with other types of advertising.
January 12, 2008
Lately I have been getting lots of questions concerning search engines. So I thought I would answer some of those questions. Q: What is search engine marketing (SEM) vs. search engine optimization (SEO)? A: Search engine marketing (SEM) refers to “paid” or “pay-per-click” listings on search engines such as Google and Yahoo. These listings are essentially paid ads that show up as “sponsored links” or “sponsor results” on search engine results pages when someone searches for a keyword/phrase that your company has bid on. Search engine optimization (SEO) is also called “organic” marketing and is free if you do the […]
November 18, 2007
You can test just about anything, but here are the four most important things to test, in order of importance. The Market. Who you market to is most important. A mediocre offer in a mediocre package can do reasonably well, if delivered to the right audience. No offer or creative genius can make the sale if it goes to the wrong person. The Headline. It’s number two because if it isn’t right, your audience will never see the rest of your offer. It captures attention and converts it into interest. Without a powerful headline, you’re dead in the water. The […]
October 6, 2007
Autoresponders are one of the top promotional tools available online today. They are also known as mailbots, automatic email and email on demand. (Remember the very popular fax on demand?) Autoresponders are designed to automatically respond to any email message sent to it with an automatic response. Why are they so popular? Some reasons are: · Autoresponders have a vast variety of uses. · Autoresponders eliminates the need to manually answer every response, saving hours of your valuable time. · Autoresponders make your information available to your prospective customer 24 hours a day, 7 days a week. It is very […]