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August 13, 2009
You might be surprised — they may be right under your nose! I bet there are several people you already know that you have overlooked who would make excellent sources of help! Or maybe you are just too shy or timid to ask them. Think about: Who have you done a good job for at some time? Who has given you encouragement in your business? Who have you helped through a tough time? Who helped you through a tough time? Whom do you know that has done what you want to do? Look at these as a short list of […]
August 12, 2009
Networking is not just a great way to get new business, it also is a great way to meet people who can help you get business and to grow your business with their expertise and support. I believe that the more support and assistance you have, the better. A mentor is a trusted counselor or influential supporter who takes a personal interest in your success. One great source of mentors is SCORE (Service Corps of Retired Executives). SCORE is free and you can have one-on-one counseling for your business and build a long term mentor. I like to think of […]
August 11, 2009
Even though most successful home-based businesses are built on word-of-mouth marketing, I have found that networking is usually overlooked and sometimes even avoided. Too often a home-based business will try to compete with larger competition on their level with advertising and direct mail. Unfortunately, many home-based businesses find that normal advertising techniques do not result in immediate business and require a lot of money, which most small businesses do not have. Not only that, but a prospective customer has a hard time knowing how such a business could serve them better than all the competition that is also advertising. And without […]
August 10, 2009
Now that the networking meeting is over, there are some things you can do to insure your time at the meeting was worthwhile. If you follow these steps, you will have success, if you don’t follow these steps, you will probably be disappointed at your results. 14. Follow up fast with a phone call. If you meet someone at the meeting that showed interest in doing business with you, you need to follow-up immediately. I call the next day to arrange a meeting. You might not be able to make follow-up appointments with everyone you have met, but if there […]
August 7, 2009
My original intention for this blog was for Internet marketing. However, I have spent the last few weeks talking about general marketing and business tips to build your business. So I have changed the name of this blog to “Business Marketing Tips”and will continue to provide general marketing tips and business building tips (with an occasional plug for websites and SEO, since that is what I do!) I would appreciate feed back on this blog. Let me know if I am covering the subjects you want and if I am covering them sufficiently! I have also created a new blog […]
August 6, 2009
Yesterday we began our list of tips you can use to improve your results of networking. Here are more networking tips building on yesterdays list: 6. Carry a large stack of business cards at all times. Even when I run to the store to buy sprinkler parts for my lawn, I carry business cards in case I run into someone who may need my services. There have been times when I forgot my cards and I needed them! Remember that some networking meetings have you pass your cards around the table for everyone to take one. If you go to […]
August 5, 2009
Do you wonder why you do not get more results from your networking efforts? Usually it is because you are not making the most of your networking opportunities. The three biggest benefits of networking groups are: Finding several business owners in one place Building relationships with people who may use your products or service at some time Some of the other attendees may know several people that could use your products or services. Lets talk about several things you can do to make networking pay! 1. Prepare before the meeting. Make sure that you have the materials that you need […]
August 4, 2009
It has been said that success is not so much in what you know but in whom you know. Over the past 35 years in business, I have found this to be true. Business is about relationships. Knowing people who believe in you and your work, people who will recommend you, refer to you, and open doors for you can make the difference between a marginal and a stunning success. This means that you can use your mouth to make the business contacts you need to succeed! In today’s world, you can contact virtually anyone you need to know through […]
August 3, 2009
If you need business right now, here are five ideas for getting business fast! 1. Make them an offer they can’t refuse. Identify people who need your skills and make them a special offer so tempting they simply can’t say no. But be sure you at least cover all of your costs and ask them to serve as a reference for you in the future. Some money beats no money! 2. Turn your ex-employer into your client. Your former employer already knows your capability and has a proven need for it. Often you can negotiate to do on a part-time […]
August 1, 2009
Let me share with you the six methods that have been highly successful for me. First, let me explain. This is a good question but one that is hard to answer. There is no answer that fits all businesses in all situations! First of all, I am assuming that by “Free Advertising” you mean free of cost in money. As I mentioned in a previous blog, free or low cost marketing or advertising usually have a high cost in time and other resources. There is a trade off! There are many variables that could change what marketing methods you use. […]