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June 30, 2008
One of the most cost-effective ways to boost your search engine performance is to make sure that the title tags on your website are set up properly. When you search in Google, the search results start with a blue underlined link. Here’s an example: What displays in the first line of the website listing is usually what is contained in the title tag of a web page. The keywords you placed in the search box are usually boldfaced in the search results. So, just what is a title tag, and why does it matter for search engine positioning? According to […]
June 27, 2008
This next strategy for Search Engine Optimization is often overlooked. But it’s key to making sure that people can find you at the top of the page when they conduct a search in Google, Yahoo or another search engine. Search engines are really good at reading text. But they’re very easily confused. And if Google gets confused when it crawls through your site, you won’t rank very high in search results. Search engines, for example, can’t read words that are contained in graphics or flash animation. So if your company’s name is only contained in a graphic on your site, […]
June 25, 2008
For businesses that serve specific geographic regions (i.e. Salt Lake City, Utah), you can create search engine ads in Google and Yahoo that only appear to people in your area. How does this work? A search engine like Google uses a computer’s IP address and other information to discover where someone is searching (including city and state). Why does Google care where a person is located? Google’s mission is to give their end users the best search results possible. So, if I need someone to mow my lawn in Bountiful, Utah, it does me little good to receive a paid […]
June 25, 2008
Did you know that 50-70% of consumer and business purchases start with a search engine like Google? If your website doesn’t appear at the top of a search engine results page (sponsored ads or organic search results), you’re losing potential customers to companies that rank higher. What can you do? Over the next several blogs, I’ll share with you my top strategies and tactics that can help you acquire new customers via search engine optimization and advertising. So check back on a regular basis to find new posts. If you want to add our blog to your feeds to keep […]
June 10, 2008
During the past six month, our team has been conducting research to find out what makes a successful website and why other websites never reach their potential. We surveyed thousands of web visitors to find out what they like and dislike about different websites. We also studied website statistics for thousands of websites. How long does the average visitor stay on a website? Our research shows that a visitor stays only a short time! 0–29 seconds ….about 65% (ave. 12 seconds)! 30 seconds – 2 minutes …about 17% 2 -5 minutes …about 7% 5 -15 minutes …about 5% 15 -30 […]
March 1, 2008
A: As I mentioned before, submitting your Web site to Google and Yahoo and other search engines is a good way to start. You can also submit your Web site to directories, which contain human-edited links to related Web sites in a hierarchical structure. Not all directories are free, but two of the best-known directories are Yahoo (separate from submitting your site) and dmoz.com. Prepare your site through “organic” means to be clean, easy-to-use and optimized for search engines. If you aren’t familiar with search engine marketing, I recommend you use the many resources available from Global Marketing Plus.
February 16, 2008
A: Over 70% of online users search for products to purchase online. (Even those looking for local goods and services). The more visible your small business is online, the greater your chance for sales. SEM and SEO campaigns can be targeted only to your local area and may be more cost-effective and farther-reaching than traditional local advertising. You can also easily track results, something that can be difficult with other types of advertising.
February 2, 2008
A: There are four key things that can make a Web site more searchable: 1. Insert keywords/phrases, tile and description meta tags into your Web pages. Limit the number of keywords on each page (to about 8 or 10 keywork phrases). 2. Submit your Web site to be indexed with the two most widely-used search engines, Google and Yahoo. If you have a website with Global Marketing Plus, this is available to you for free, plus you get listed on many other search engines! 3. Pursue mutual links to other businesses with similar but noncompetitive interests. 4. Keep your Web […]
January 12, 2008
Lately I have been getting lots of questions concerning search engines. So I thought I would answer some of those questions. Q: What is search engine marketing (SEM) vs. search engine optimization (SEO)? A: Search engine marketing (SEM) refers to “paid” or “pay-per-click” listings on search engines such as Google and Yahoo. These listings are essentially paid ads that show up as “sponsored links” or “sponsor results” on search engine results pages when someone searches for a keyword/phrase that your company has bid on. Search engine optimization (SEO) is also called “organic” marketing and is free if you do the […]