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July 10, 2009
Last week I met with a SCORE client and counseled him with his business. (SCORE is the Service Corps of Retired Executives and offers free counseling to small businesses). As I was telling this client about my background, he was impressed that I had taken 18 companies from near bankruptcy to profitability in a relatively short amount of time. He asked me all sorts of questions, like: Did you spend a lot of money on marketing to make them successful? Did you have to hire experts to help you? How did you cut costs and build sales to make them profitable? And […]
March 14, 2009
Yesterday I had the opportunity of meeting with Stan Nakano who is the District Director of the Small Business Administration. We spent most of the time talking about the stimulus package, at least the portion that the SBA is receiving. Nationwide the SBA is receiving $730 million dollars to help businesses grow and expand. It will be used as follows: $375 million will be used to offset fees for borrowers and lenders to make loans for expansion more affordable. On 504 loans (this is the loan for buildings, etc), the 1-1/2% origination fee will be waived. For the first time, […]
February 24, 2009
Even though I posted this last summer, as I listen to people complain about our “depressed economy”, I thought it might be appropriate again. So read on… A man lived by the side of the road and sold hot dogs. He was hard of hearing so he had no radio. He had trouble with his eyes so he read no newspapers. But he sold good hot dogs. He put up signs on the highway telling how good they were. He stood by the side of the road and cried: “Buy a hot dog, Mister!” And people bought. He increased his meat […]
February 19, 2009
I have found a blog to be much easier than a newsletter or any other way to keep customers informed. To me a newsletter is so formal and so time consuming that I really have to force myself to sit dowm and write one. And with a newsletter, one paragraph is never enough! But with a blog, in five minutes or less I can whip out a paragraph or two and it is done. As soon as I click “Publish” all my customers can see it at any time. Hopefully customers come back often enough they will see it. Of […]
February 16, 2009
Just as a follow up on Friday’s blog…. One of the big benefits I have found for having a blog is the new content added to your website on a regular basis. If your blog is on another site (i.e. WordPress, etc), there will be no new content added to your site. Because my blog is on my website (www.GlobalMarketingPlus.com/blog) Google visits my website more often because it sees new content added on a regular basis!
February 13, 2009
The biggest mistake I see website owners make is to use the free services to host your blog offered by many blog software companies. The best way to get the full benefits of your blog is to include the blog on your own website!
February 12, 2009
I have had many ask me: “A blog is a lot of work. Does it really help my website? Even if nobody reads it?” I recently received proof that a blog does help…
February 11, 2009
For many websites, Search Engine Optimization is one of those “good things to do.” Kind of like running, or eating a healthy diet. But how do you know it’s working? How do you know if your search engine optimization is working?
February 10, 2009
One of the biggest mistakes companies make when writing copy for a site is using industry terms that normal customers don’t think to use.
February 10, 2009
Archeology, of course, is the systematic method to uncover artifacts from the past that have been buried or forgotten. What archeologists do is examine artifacts that were lost and buried, and draw conclusions about how life was lived hundreds or thousands of years ago. When people search online, it’s a lot like sifting through thousands of years of junk and broken pieces of pottery in order to find the one intact tablet that solves your mystery. If you’re like me, you often see a lot of non-relevant results returned when you do a web search. Google, as good as it […]