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May 9, 2008
Tip #6 is about the often neglected subject line. According to Jupiter Research, 35% of email users open messages because of what’s contained in the subject line. After the From line, the subject line is the second most important part of an effective email. If you forget to include a subject line, your message is much more likely to go into a junk mail folder, or just not be opened. Email marketing professionals live and die by subject lines. A good subject line will sum up what the message is all about, but still entice someone to open the message, […]
May 5, 2008
On May 1st, I was invited by Bonnie Whitlock to attend a musical called “Wizard of Odd” at Deseret Star Theater in Murray, Utah. What a fun night! We laughed until our sides hurt! This was the first time I had the opportunity to attend a play at Deseret Star and was very surprised at the professional way the actors entertained. I would suggest that anyone go! What also amazed me was the way they took a very famous movie and applied local flavor to it to appeal to the audience. By using local names and places, it drew the […]
May 2, 2008
Recently Kris and I had the opportunity to attend a concert at the Hawaiian Cultural Center in Midvale, Utah. Wow! talk about fantastic. It was like attending a family reunion. Everyone was happy and most dressed as if we were in Hawaii attending this function! The main event was a “slack guitarist” from Hawaii that played the most fantastic music and kept us entertained for over an hour! Several local people were on the program, including some fantastic hula dancers! When it was over and we stepped outside to go to the car, I was disappointed to see we were […]
May 2, 2008
The single most important part of an email message is the From line. If the person you’re sending to doesn’t recognize your name, your message will be at best skipped over. At worst, it will be simply deleted without opening. Most email programs show a friendly display name instead of the plain email address. The From line of your email (friendly display name) should have your full name and organization in it. For example, when I send out an email, my from line reads: Ron Coleman– Global Marketing Plus. When someone receives an email from me, it’s pretty clear which […]
April 15, 2008
This week’s effective email strategy will certainly increases the amount of email that you send out. But it can also be extremely effective. With the huge volume of spam, it’s tough to know if your message got through. Right now, four out of every five emails sent over the Internet today is spam. With so much junk, it’s easy for your message to get lost, trapped in a junk mail filter, or simply piled up in someone’s ever-expanding inbox.So you start to worry when you haven’t heard back from someone that you emailed a couple of days ago. Hmmmm, you […]
March 22, 2008
Since my last post, I’ve heard from many people about their take on effective email messages. Feel free to send me your thoughts. Never before have people been more interested in getting more information, but it must be relevant. According to the Wall Street Journal, 81% of U.S. executives subscribe to industry email newsletters for product information and business intelligence. And 35% of email users open messages because of what’s contained in the subject line (Jupiter Research). This week’s strategy — keep it relevant — is critical to long-term messaging success. If your messages are relevant, your recipients will pay […]
March 15, 2008
A day in my life: The phone rings off the hook. While I am on the phone, my cell phone rings. I have other people that instant message me. Unexpected visitors come to my office to “chat”. My cell phone rings some more! I receive dozens of emails … many of which are spam! Sometimes it drives me insane! I have read that our collective attention spans are very short. Plus we simply have too many distractions to wade through a really long email. You might think they need all of the information, but when people are faced with dense […]
March 8, 2008
For years I’ve spent a lot of time analyzing email messages for our clients, and measuring and tracking their effectiveness. During all these years, I have performed tons of research and surveys. The most important thing I learned is that most people do not send effective email messages! Whether you send large email newsletters or just use email to communicate with friends, colleagues and customers, following twelve strategies will make your email more effective. These strategies have been developed over years of experience and quantitative analysis of tens of millions of messages we’ve sent out for our clients. So, during […]
March 1, 2008
A: As I mentioned before, submitting your Web site to Google and Yahoo and other search engines is a good way to start. You can also submit your Web site to directories, which contain human-edited links to related Web sites in a hierarchical structure. Not all directories are free, but two of the best-known directories are Yahoo (separate from submitting your site) and dmoz.com. Prepare your site through “organic” means to be clean, easy-to-use and optimized for search engines. If you aren’t familiar with search engine marketing, I recommend you use the many resources available from Global Marketing Plus.
February 16, 2008
A: Over 70% of online users search for products to purchase online. (Even those looking for local goods and services). The more visible your small business is online, the greater your chance for sales. SEM and SEO campaigns can be targeted only to your local area and may be more cost-effective and farther-reaching than traditional local advertising. You can also easily track results, something that can be difficult with other types of advertising.