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January 25, 2012
The most successful businesses are highly specialized. They have a product or service that serves a particular market segment or niche that no one else is serving very well or is not provided at all. The have also done their market research and know that the niche market is large enough to provide them with enough sales. Years ago I learned this in the printing industry. I had a compnay called Gold Leaf Printing. My competition was every other printer in the valley, an some outside the valley! So I found a niche. In fact, I found several niches! I […]
January 20, 2012
A couple of years ago, a friend of mine started a new business in February. And his new business was started with a bang! He invested all of his personal savings and retirement in a luxurious office that was furnished. He bought the most advanced office equipment and computers. He also invested in equipment he felt he needed to run his business, including a laptop, etc. He joined the Chamber of Commerce and had a ribbon cutting and a huge lavish party. Although it seemed he had everything a business could need, he was closed by Easter. The one thing […]
January 18, 2012
For your business to succeed, you need prospective clients to know that you are able to service their needs. The challenge here is that many prospective clients have no idea if you are able to accomplish that! Yes, you have testimonials on your website, but so do all your competitors! These testimonials provide your prospective clients with little real insight as to your ability, because we all know they are usually written by the best clients. You would never quote your upset clients, would you! Yes, you have put logos from your industry organizations on your website or brochure, but they […]
January 13, 2012
Are you where you want to be in your life or your business? Every year, many of us make New Year’s Resolutions. Have they helped you so far? I know lots of people that make the resolutions and before the end of January have forgotten the resolutions or given up! We tend to stay in our comfort zones. We read the same kind of books, gravitate to people who dress like we do and listen to those with similar political or religious views to our own. It’s comfortable, but seldom leads to real growth. It’s easy to stay in those […]
January 12, 2012
What does your client list look like? Do you have a great client list or a so-so one? To build a great client list, you need leads from your ideal profile of client. If you want to see how well your marketing is doing as far as reaching your ideal target market, look at the leads you are getting from your marketing. First, what kind of volume of leads does your marketing generate? Do you get too few leads? Then look at the quality of the leads you are getting. Does your marketing tend to attract, for example, leads from people […]
January 11, 2012
Let me ask you a question. If your car dies on the highway, and it won’t start, do you push your car everyplace you want to go, day in and day out? No! that is not the solution. You need to fix your car’s engine and then drive where you want to go! Well, the same is true with your business. If your business is not generating the leads and inquiries you need, the solution is not to keep “pushing” ineffective marketing on people. You need to fix your marketing engine! Many business owners I meet seem to feel that […]
August 20, 2011
Our low prices and great service will insure that you get the best value for your dollar. We have several wholesale suppliers that offer a large range of computer hardware and software. We make upgrading and purchasing a snap with installation available. We also have the new Android Tablet! (With or without the optional keyboard that makes it work like a laptop)
August 19, 2011
I want to welcome a new member of our team! Welcome Jesse Hughes. Jesse brings to Global Marketing Plus many talents and services, including: Notebook and Desktop Support and Repair Software and Hardware Sales Virus and Spyware Removal and Prevention Servers and Network Storage E-mail Configuration New Computer Setup and File Transfer Printers, Scanners and Fax Sales and Service Backup Storage Remote Data access Security Analysis Disaster Recovery Moving and New Office setups Over the next few posts, I will go into more detail what Jesse brings to Global Marketing Plus!
January 12, 2011
If you don’t have a product or service, you have no business. How you produce your product or deliver your service will determine the succes of your business. How is your product or service different and better than your competition? what do you do that makes your product or service better? Today we will work on the production column of your business hats form. All other columns on your form exist because of this column. List all the tasks you personally perform each week dealing with production. Include anything about manufacturing your product or producing your service. Include shipping, travel time … […]
January 11, 2011
Failing to watch and take care of your finances can kill your business! Whether it is accounts payable, accounts receivable, taxes, or day to day bookkeeping, small mistakes can hurt! Yet if you do it right, you can produce reports that help guide you and make correct decisions about your business. Forms like profit & loss, income projections and balance sheets. This information can help if you ever need to go to a bank or other souce and borrow money. This is one area I dislike the most. I find that doing financial tasks take a lot of my time […]