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January 10, 2011
Who does the communicating with your customers and employees in your company? This is a very important part of the business, yet many business owners think it is a necessary evil! Do you feel that way? If so, you may be communicating to customers and/or employees that they are just a pain and an interruption. Have you ever kept track of how many potential customers call you but end up going to your competition? Could it be that the competition made them feel more wanted? Today, take your form you downloaded last week (business hats) and work in the column […]
January 9, 2011
Today I am going to take a break from my daily tasks! Today is my day of rest! So this morning as I sat in my pajamas (My church didn’t start until 1:00pm) why did my wife tell me to get dressed and go shovel the 4 inches of snow from last night? Her answer was her usual when I try to be lazy… There is no rest for the wicked! So now I am home from church and the driveway is all shoveled and I am back in comfortable cloths….. I am taking my rest!
January 8, 2011
The first thing I notice with most companies that are in trouble and failing is a lack of planning and leadership! If it is your company, it is your dreams and sweat and financial well being at stake. The most important role you have is CEO of your company! You cannot afford to pass this off to someone else. As CEO, you should listen to other’s ideas and take feedback and suggestions, but the final decision must be yours. If you allow others to make the decisions and take the lead, you are giving up your role and prove you […]
January 7, 2011
When I find a business that is in trouble, it is almost always a result of one of the critical areas of the business failing! If you are having trouble with your business, read this post carefully! What is important is what I do with the company after I buy it to turn it around! These tactics can work for any company and if you have a viable product and follow these tactics, no matter how small your company, you can see success. Every business I have bought have certain tasks or departments that must be taken care of to […]
January 6, 2011
Last night I was asked how I run several businesses at a time. Currently I own 5 businesses: A printing company (www.cheap-business-printing.com) A website design and Internet marketing company (www.globalmarketingplus.com) A marketing company (www.colemanmarketing.com) A Search Engine Optimization Company (www. website-seo-master.com & www.mysubmissionpal.com) And a website hosting company (wim.globalmarketingplus.com) So how do I run 5 companies at the same time and keep my sanity? Over the next few days, I will be sharing different techniques that makes it simpler. But today, I want to share my background to show how I arrived to this point. My background is finding companies […]
January 5, 2011
What goals have you set for your business for the coming year? You do have goals, don’t you? Are your goals concise and measurable? Are they written down or just in your head? Can you tell when you reach them? Recently I had the opportunity to listen to several business owners relate the goals they have for their business. Here are some examples: Increase Market share More referrals Be more involved Get more customers If I just want more referrals, and I had 100 last year, then when I reach 101 I have reached my goal. Is that enough? It is […]
January 4, 2011
How often when you are on the phone with a receptionist at a real company does she say “That’s ok, I’ll just let it ring”? I bet never! That call from a potential customer is too valuable! However, if she says, “Could you wait a moment while I put that other call on hold?” I understand and it is no big deal. Our focus groups results showed that once you missed the call, your odds of creating a good first impression with the caller are nill. Plus, what is the caller doing? He has gone to the next call to find […]
January 3, 2011
What does your phone tell your customers about you or your business? When someone searching for your services call you the first time, are they impressed or scared away?
December 24, 2010
It has been a busy year and I have not added to the blog! As I wrap presents on Christmas Eve, I thought I would write a short post and tell all that my goal for next year is to be back bringing you tips and tricks for marketing your business! So watch here after the first of the year and ask me your questions. I want to help you succeed!
October 27, 2009
Most successful brochures and other marketing materials we have created begins by hitting a potential sore spot with the prospect. One of the main reasons an individual chooses to take action is that he is facing some sort of problem that what you are offering can solve. Businesses that solve problems succeed! Businesses that don’t know what the problems are won’t get business. So find your prospects problem and then solve it!