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January 8, 2011
The first thing I notice with most companies that are in trouble and failing is a lack of planning and leadership! If it is your company, it is your dreams and sweat and financial well being at stake. The most important role you have is CEO of your company! You cannot afford to pass this off to someone else. As CEO, you should listen to other’s ideas and take feedback and suggestions, but the final decision must be yours. If you allow others to make the decisions and take the lead, you are giving up your role and prove you […]
January 7, 2011
When I find a business that is in trouble, it is almost always a result of one of the critical areas of the business failing! If you are having trouble with your business, read this post carefully! What is important is what I do with the company after I buy it to turn it around! These tactics can work for any company and if you have a viable product and follow these tactics, no matter how small your company, you can see success. Every business I have bought have certain tasks or departments that must be taken care of to […]
January 6, 2011
Last night I was asked how I run several businesses at a time. Currently I own 5 businesses: A printing company (www.cheap-business-printing.com) A website design and Internet marketing company (www.globalmarketingplus.com) A marketing company (www.colemanmarketing.com) A Search Engine Optimization Company (www. website-seo-master.com & www.mysubmissionpal.com) And a website hosting company (wim.globalmarketingplus.com) So how do I run 5 companies at the same time and keep my sanity? Over the next few days, I will be sharing different techniques that makes it simpler. But today, I want to share my background to show how I arrived to this point. My background is finding companies […]
January 5, 2011
What goals have you set for your business for the coming year? You do have goals, don’t you? Are your goals concise and measurable? Are they written down or just in your head? Can you tell when you reach them? Recently I had the opportunity to listen to several business owners relate the goals they have for their business. Here are some examples: Increase Market share More referrals Be more involved Get more customers If I just want more referrals, and I had 100 last year, then when I reach 101 I have reached my goal. Is that enough? It is […]
January 4, 2011
How often when you are on the phone with a receptionist at a real company does she say “That’s ok, I’ll just let it ring”? I bet never! That call from a potential customer is too valuable! However, if she says, “Could you wait a moment while I put that other call on hold?” I understand and it is no big deal. Our focus groups results showed that once you missed the call, your odds of creating a good first impression with the caller are nill. Plus, what is the caller doing? He has gone to the next call to find […]
January 3, 2011
What does your phone tell your customers about you or your business? When someone searching for your services call you the first time, are they impressed or scared away?
October 27, 2009
Most successful brochures and other marketing materials we have created begins by hitting a potential sore spot with the prospect. One of the main reasons an individual chooses to take action is that he is facing some sort of problem that what you are offering can solve. Businesses that solve problems succeed! Businesses that don’t know what the problems are won’t get business. So find your prospects problem and then solve it!
October 13, 2009
Because of poor design most brochures and flyers get thrown away! It is better not to have something that people just throw away because they are unimpressed. If your going to produce a flyer or brochure, make it worth the effort.
October 7, 2009
Many times I have told a person to go to my website to learn more about my services, only to have them tell me that they would prefer a brochure or other information he can look at at his leisure! You might have a website that contains all the information about your company and product that you feel you need. You might also have digital information you can send potential customers via email. But there are many times you will need printed information for a prospect. If you do not have this information ready to hand to him, you may not get […]
October 2, 2009
For a small or home-based business, a business card is far more than a piece of paper with your name and contact information on it. It should be thought of as one of your most important marketing tools! It can be: A mini billboard A brochure An advertisement or even an order form! When well designed and well printed, your card makes an impression, establishes your credibility, and lets you stand out in the memory of those you meet for future business or referrals. On the other hand, when designed poorly or printed poorly, it is sent to a pile […]