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January 18, 2012
For your business to succeed, you need prospective clients to know that you are able to service their needs. The challenge here is that many prospective clients have no idea if you are able to accomplish that! Yes, you have testimonials on your website, but so do all your competitors! These testimonials provide your prospective clients with little real insight as to your ability, because we all know they are usually written by the best clients. You would never quote your upset clients, would you! Yes, you have put logos from your industry organizations on your website or brochure, but they […]
January 12, 2012
What does your client list look like? Do you have a great client list or a so-so one? To build a great client list, you need leads from your ideal profile of client. If you want to see how well your marketing is doing as far as reaching your ideal target market, look at the leads you are getting from your marketing. First, what kind of volume of leads does your marketing generate? Do you get too few leads? Then look at the quality of the leads you are getting. Does your marketing tend to attract, for example, leads from people […]
January 11, 2012
Let me ask you a question. If your car dies on the highway, and it won’t start, do you push your car everyplace you want to go, day in and day out? No! that is not the solution. You need to fix your car’s engine and then drive where you want to go! Well, the same is true with your business. If your business is not generating the leads and inquiries you need, the solution is not to keep “pushing” ineffective marketing on people. You need to fix your marketing engine! Many business owners I meet seem to feel that […]
January 4, 2011
How often when you are on the phone with a receptionist at a real company does she say “That’s ok, I’ll just let it ring”? I bet never! That call from a potential customer is too valuable! However, if she says, “Could you wait a moment while I put that other call on hold?” I understand and it is no big deal. Our focus groups results showed that once you missed the call, your odds of creating a good first impression with the caller are nill. Plus, what is the caller doing? He has gone to the next call to find […]
January 3, 2011
What does your phone tell your customers about you or your business? When someone searching for your services call you the first time, are they impressed or scared away?
October 27, 2009
Most successful brochures and other marketing materials we have created begins by hitting a potential sore spot with the prospect. One of the main reasons an individual chooses to take action is that he is facing some sort of problem that what you are offering can solve. Businesses that solve problems succeed! Businesses that don’t know what the problems are won’t get business. So find your prospects problem and then solve it!
October 14, 2009
The most effective brochures and flyers are designed to obtain one of these actions: an order a request for more information a call for an appointment make the prospect receptive for a future contact A brochure should have only one of these purposes as it’s reason for existence. If you do not make a choice as to which response you want and keep that goal firmly in mind as you prepare your material, you are simply wasting your money.
October 13, 2009
Because of poor design most brochures and flyers get thrown away! It is better not to have something that people just throw away because they are unimpressed. If your going to produce a flyer or brochure, make it worth the effort.
October 7, 2009
Many times I have told a person to go to my website to learn more about my services, only to have them tell me that they would prefer a brochure or other information he can look at at his leisure! You might have a website that contains all the information about your company and product that you feel you need. You might also have digital information you can send potential customers via email. But there are many times you will need printed information for a prospect. If you do not have this information ready to hand to him, you may not get […]
October 2, 2009
For a small or home-based business, a business card is far more than a piece of paper with your name and contact information on it. It should be thought of as one of your most important marketing tools! It can be: A mini billboard A brochure An advertisement or even an order form! When well designed and well printed, your card makes an impression, establishes your credibility, and lets you stand out in the memory of those you meet for future business or referrals. On the other hand, when designed poorly or printed poorly, it is sent to a pile […]