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January 24, 2009
Google’s continuing mission is to deliver the best search results possible to its end users. So how can a search engine like Google differentiate between a company that is brand new (and might be a fly-by-night operation) versus an organization that has years of experience in the field? The answer: Google looks at the age of your domain name (along with several other varibles). If your domain name was registered last week, chances are good that your site won’t even appear in Google’s rankings for several months. (This is called the Google Sandbox.) But if your domain name was registered […]
January 10, 2009
Even though search engines can’t read words inside graphics, they do use the name of the file and other contextual information to increase your rankings. One of the biggest missed opportunities is not naming images with search engine optimization in mind. I can’t tell you how many times I see a site that has the logo named: logo.jpg While that’s sufficient to display the logo in a browser, it’s much better to name the logo with descriptive keywords, such as: global-marketing-plus-logo.jpg (notice I seperated the words with an “-“. This lets search engines read the words. If I named the […]
July 19, 2008
Search engines love relevant text. They want to match the keywords that an end user types into a search engine with keywords that are located on your website. Keyword density analysis is one of the most important ratios of how often these keywords appear on an individual webpage. What is keyword density? It’s a percentage, calculated this way: Number of times keyword appears on a page / Total word count on page = Keyword Density Keyword density is usually displayed as a percentage. So, if you have a page that has 100 words on it, and you have a keyword […]
July 18, 2008
When websites were brand new, a sitemap was used to help people find their way around a disjointed site. As websites became easier to navigate, sitemaps fell out of favor. But now they’re back… because they are the equivalent of baby food for search engines. Just a few years ago, the philosophy about sitemaps went something like this: If your customers need to use a sitemap to find their way around your website, you haven’t done your job organizing your content and creating a navigational system that is easy to understand. But sitemaps are now back in favor. Why? It’s less […]
July 13, 2008
We’ve discussed local search, and how to make sure you don’t confuse search engines with graphics and flash animation. We’ve also talked about the all-important title tags. This week, we’ll take a higher-level view to discuss what search engines look for when ranking your site. At the end of the day, a search engine is in business to help you find the most relevant results possible when you conduct a search. Search engines make their money by selling relevant advertising to supplement the natural, organic search results. Because a top ranking in Google or another search engine can translate into […]
June 30, 2008
One of the most cost-effective ways to boost your search engine performance is to make sure that the title tags on your website are set up properly. When you search in Google, the search results start with a blue underlined link. Here’s an example: What displays in the first line of the website listing is usually what is contained in the title tag of a web page. The keywords you placed in the search box are usually boldfaced in the search results. So, just what is a title tag, and why does it matter for search engine positioning? According to […]
June 27, 2008
This next strategy for Search Engine Optimization is often overlooked. But it’s key to making sure that people can find you at the top of the page when they conduct a search in Google, Yahoo or another search engine. Search engines are really good at reading text. But they’re very easily confused. And if Google gets confused when it crawls through your site, you won’t rank very high in search results. Search engines, for example, can’t read words that are contained in graphics or flash animation. So if your company’s name is only contained in a graphic on your site, […]
June 10, 2008
During the past six month, our team has been conducting research to find out what makes a successful website and why other websites never reach their potential. We surveyed thousands of web visitors to find out what they like and dislike about different websites. We also studied website statistics for thousands of websites. How long does the average visitor stay on a website? Our research shows that a visitor stays only a short time! 0–29 seconds ….about 65% (ave. 12 seconds)! 30 seconds – 2 minutes …about 17% 2 -5 minutes …about 7% 5 -15 minutes …about 5% 15 -30 […]
May 5, 2008
On May 1st, I was invited by Bonnie Whitlock to attend a musical called “Wizard of Odd” at Deseret Star Theater in Murray, Utah. What a fun night! We laughed until our sides hurt! This was the first time I had the opportunity to attend a play at Deseret Star and was very surprised at the professional way the actors entertained. I would suggest that anyone go! What also amazed me was the way they took a very famous movie and applied local flavor to it to appeal to the audience. By using local names and places, it drew the […]
May 2, 2008
Recently Kris and I had the opportunity to attend a concert at the Hawaiian Cultural Center in Midvale, Utah. Wow! talk about fantastic. It was like attending a family reunion. Everyone was happy and most dressed as if we were in Hawaii attending this function! The main event was a “slack guitarist” from Hawaii that played the most fantastic music and kept us entertained for over an hour! Several local people were on the program, including some fantastic hula dancers! When it was over and we stepped outside to go to the car, I was disappointed to see we were […]