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February 13, 2009
The biggest mistake I see website owners make is to use the free services to host your blog offered by many blog software companies. The best way to get the full benefits of your blog is to include the blog on your own website!
February 12, 2009
I have had many ask me: “A blog is a lot of work. Does it really help my website? Even if nobody reads it?” I recently received proof that a blog does help…
February 11, 2009
For many websites, Search Engine Optimization is one of those “good things to do.” Kind of like running, or eating a healthy diet. But how do you know it’s working? How do you know if your search engine optimization is working?
February 10, 2009
One of the biggest mistakes companies make when writing copy for a site is using industry terms that normal customers don’t think to use.
February 10, 2009
Archeology, of course, is the systematic method to uncover artifacts from the past that have been buried or forgotten. What archeologists do is examine artifacts that were lost and buried, and draw conclusions about how life was lived hundreds or thousands of years ago. When people search online, it’s a lot like sifting through thousands of years of junk and broken pieces of pottery in order to find the one intact tablet that solves your mystery. If you’re like me, you often see a lot of non-relevant results returned when you do a web search. Google, as good as it […]
January 24, 2009
Google’s continuing mission is to deliver the best search results possible to its end users. So how can a search engine like Google differentiate between a company that is brand new (and might be a fly-by-night operation) versus an organization that has years of experience in the field? The answer: Google looks at the age of your domain name (along with several other varibles). If your domain name was registered last week, chances are good that your site won’t even appear in Google’s rankings for several months. (This is called the Google Sandbox.) But if your domain name was registered […]
January 10, 2009
Even though search engines can’t read words inside graphics, they do use the name of the file and other contextual information to increase your rankings. One of the biggest missed opportunities is not naming images with search engine optimization in mind. I can’t tell you how many times I see a site that has the logo named: logo.jpg While that’s sufficient to display the logo in a browser, it’s much better to name the logo with descriptive keywords, such as: global-marketing-plus-logo.jpg (notice I seperated the words with an “-“. This lets search engines read the words. If I named the […]
July 19, 2008
Search engines love relevant text. They want to match the keywords that an end user types into a search engine with keywords that are located on your website. Keyword density analysis is one of the most important ratios of how often these keywords appear on an individual webpage. What is keyword density? It’s a percentage, calculated this way: Number of times keyword appears on a page / Total word count on page = Keyword Density Keyword density is usually displayed as a percentage. So, if you have a page that has 100 words on it, and you have a keyword […]
July 18, 2008
When websites were brand new, a sitemap was used to help people find their way around a disjointed site. As websites became easier to navigate, sitemaps fell out of favor. But now they’re back… because they are the equivalent of baby food for search engines. Just a few years ago, the philosophy about sitemaps went something like this: If your customers need to use a sitemap to find their way around your website, you haven’t done your job organizing your content and creating a navigational system that is easy to understand. But sitemaps are now back in favor. Why? It’s less […]
July 13, 2008
We’ve discussed local search, and how to make sure you don’t confuse search engines with graphics and flash animation. We’ve also talked about the all-important title tags. This week, we’ll take a higher-level view to discuss what search engines look for when ranking your site. At the end of the day, a search engine is in business to help you find the most relevant results possible when you conduct a search. Search engines make their money by selling relevant advertising to supplement the natural, organic search results. Because a top ranking in Google or another search engine can translate into […]